![]() As 30 lead single "Easy On Me" continues to dominate the Billboard Hot 100, according to Forbes, in October the song broke the Spotify record for single-day streams. Breaking out 30’s overall numbers by channel, mass merchants like Walmart and Target the latter of which had an exclusive CD version with three extra songs have scanned nearly 432,000. Still, 30 instantly became this week's biggest seller on vinyl according to NME, with 16,700 copies sold on wax. Sony ordered 500,000 copies of 30 which caused a massive delay in other releases at various record-pressing plants. With decreasing CD sales globally in favor of music streaming, this hasn't stopped Adele's historic reign.Īlthough 30 became the fastest-selling record of 2021 - racking up 839,000 album-equivalent units on the Billboard 200 within two weeks - the album release caused a pivot in the vinyl industry. ![]() Prior to 30, Swift's surprise album Folklore was the only 2020 album to reach the one million milestone. Shooting to the top of the charts during its debut week, Rolling Stone reported that the singer launched partnerships with retailers like Amazon and Target for exclusive versions of 30. 30 is the only album released in 2021 to sell a million copies, and with streaming being such a dominate force, who knows if there will be an artist to sell one million copies in 2022. ![]() Nearly three weeks after the release of her new album 30, Adelehas done something that rarely happens anymore: sell one million copies of an album in the United States. 1 on the Billboard 200 last month, Adele album 30 crosses the one million mark in the U.S. ![]()
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